TOFT’s mission is to advocate, plan, support and fund the protection, conservation and rewilding of natural wilderness and their wild inhabitants, especially tiger habitat, through the clever and wise use of nature tourism, using better visitor guidance, more community involvement, targeted green investment and enhanced governance and monitoring.

The Indian subcontinent has a rapidly increasing demand for wilderness and wildlife tourism as its biodiversity riches are realized and its economy and need for leisure time grows. This can provide the driver to effect an extraordinary new template for saving the remaining forests critical to the survival of tigers and many of the other subcontinent’s precious and iconic species.

Visitors themselves become a destination’s strongest advocates for protection, conservation and financial support, and ensure that next generations continue to cherish these wildernesses and wildlife. We work to encourage all travel professionals to support and join our conservation effort along with committing to use only PUG accredited ground operators and safari lodges that have demonstrated best conservation practices.